Ultrahuman Ring 2.0: Can It Beat Oura & Win the US?

The smart ring market is heating up, and Ultrahuman is making a bold play to reclaim lost ground in the US. After a significant setback due to a patent dispute with Oura, the Bengaluru-based wearable maker has unveiled the Ring Pro, a next-generation smart ring boasting extended battery life and a redesigned form factor. This launch isn't just about a new product; it's about Ultrahuman's strategy to overcome legal hurdles, regain market share, and potentially surpass Oura as the leading player in the increasingly competitive health-tech space. This article dives deep into the features of the Ring Pro, Ultrahuman’s current standing, and the challenges and opportunities that lie ahead in its quest to conquer the US market.

The Patent Dispute and US Market Disruption

In October 2025, Ultrahuman faced a major blow when the U.S. International Trade Commission (ITC) ruled in favor of Oura in a patent dispute. This ruling effectively prevented Ultrahuman from importing new ring inventory into the US, severely disrupting its operations. The US market represented a substantial 45% of Ultrahuman’s roughly 700,000 daily active users worldwide, according to co-founder and CEO Mohit Kumar. This disruption highlighted the importance of intellectual property protection in the wearable technology sector.

Adding another layer to the legal battle, Ultrahuman filed a separate patent infringement case against Oura in the Delhi High Court in August 2025, a case that remains ongoing. The company is actively pursuing multiple legal avenues to protect its innovations and market position.

Introducing the Ring Pro: A Redesigned Solution

To circumvent Oura’s patent and re-enter the US market, Ultrahuman developed the Ring Pro with a completely new design. According to Kumar, the device has been submitted to the U.S. Customs and Border Protection for clearance, awaiting confirmation that it can be legally imported. The Ring Pro isn’t just a workaround; it represents a significant upgrade in several key areas.

Key Features of the Ultrahuman Ring Pro

• Extended Battery Life: The Ring Pro offers up to 15 days of battery life, a substantial improvement over the Ring Air’s 4-6 days.
• Redesigned Heart Rate Sensing: A new heart-rate sensing architecture promises improved signal quality, particularly during sleep.
• Dual-Core Processor: The inclusion of a dual-core processor enhances data accuracy and on-device computing capabilities.
• Increased Storage: The device can store up to 250 days of health data.
• Pro Charger: A new Pro Charger provides up to 45 days of battery life and supports both wireless (Qi) and direct case connectivity for faster updates and diagnostics.
• Slightly Larger Form Factor: The Ring Pro is approximately 5-6% heavier than the Ring Air.

The Ring Pro is priced at $479 and is currently available for pre-order globally, excluding the US, with shipments scheduled to begin in March. The price point positions it competitively within the premium smart ring market.

Financial Performance and Growth Strategy

Despite the US disruption, Ultrahuman remains financially robust. The company currently boasts an annualized revenue run rate of approximately $150 million, reporting $64 million in operating revenue for the financial year ending March 2025. Ultrahuman remains profitable, although Kumar anticipates narrowing margins due to litigation costs, tariffs, and the redesign investment.

Ultrahuman’s growth isn’t solely reliant on the Ring. The company has diversified its offerings with subscription-based services, including:

• PowerPlugs: A coaching and recovery program.
• Blood Vision: A metabolic panel.
• Ultrahuman Home: A comprehensive home health solution.
• Continuous Glucose Monitoring: A service for tracking glucose levels.

Subscriptions currently contribute around 16% of Ultrahuman’s revenue, while Blood Vision accounts for roughly 5-6%. Key growth markets include the UK, Canada, Australia, and India, with India contributing approximately 8-9% of overall revenue following recent investments in local customer support.

Jade: The Biointelligence System

Alongside the Ring Pro, Ultrahuman introduced Jade, a real-time “biointelligence” system. Jade analyzes user health data across all Ultrahuman devices and services to deliver personalized insights and recommendations. This represents a shift from simply providing retrospective health summaries to offering proactive, actionable guidance.

“Most AI tools today look backward at your data,” explains Kumar. “Jade is built to react to your health in real time and surface actions users can take.” Currently, Jade is available to all Ultrahuman users, including those using the older Ring Air, and does not require a subscription.

The Competitive Landscape: Oura and Beyond

The global smart ring market is experiencing rapid growth. Counterpoint Research reports that shipments grew nearly 80% year-over-year in 2025, driven by demand for compact wearables with advanced sleep tracking and extended battery life. Oura currently dominates the market, holding more than two-thirds of the share, while Ultrahuman holds the second position.

IDC data further supports this growth, showing a 30% year-over-year increase in shipments in Q3 2025, reaching nearly 1 million units. During this period, Ultrahuman captured approximately 25% of the market, according to IDC.

Anshika Jain, senior analyst at Counterpoint Research, emphasizes that future leaders in the smart ring category will be defined by sensor accuracy, AI-driven insights, and seamless ecosystem integration. This highlights the importance of Ultrahuman’s investment in Jade and its focus on improving sensor technology in the Ring Pro.

Ultrahuman’s Path to US Market Success

Winning back the US market won’t be easy. Ultrahuman faces a well-established competitor in Oura, a brand with strong recognition and a loyal customer base. However, the Ring Pro’s improved features, coupled with the innovative Jade system, position Ultrahuman as a viable alternative. Successfully navigating the US Customs and Border Protection clearance process is the immediate hurdle, followed by a robust marketing strategy to regain consumer trust and market share.

The company’s growing female user base – now representing approximately 68% of its users, up from 65% a year earlier – demonstrates strong adoption of its women’s health features, a potential differentiator in a market often focused on male-centric metrics. This focus on inclusivity could be a key factor in attracting new customers.

Looking Ahead: Investment and Production Capacity

Founded in 2019, Ultrahuman has raised approximately $55 million in funding from investors including Alpha Wave Incubation, Blume Ventures, Steadview Capital, and Nexus Venture Partners. The company is currently expanding its production capacity to meet anticipated demand for the Ring Pro. This proactive approach to scaling production demonstrates confidence in the product’s potential and a commitment to serving its growing customer base.

The Ultrahuman Ring 2.0, embodied by the Ring Pro, represents a significant step forward for the company. Whether it can truly beat Oura and win the US market remains to be seen, but Ultrahuman is clearly positioning itself for a fierce and exciting battle in the evolving world of wearable health technology. The combination of innovative hardware, intelligent software, and a strategic focus on user needs suggests that Ultrahuman is a force to be reckoned with in the years to come.